The company

Caribbean businesses deserve platform-grade infrastructure.

Every serious independent business in the region buys branded merchandise the same way — through a Miami consolidator, in a generic catalog, with a quote that arrives as a PDF five days later. We thought the gap was obvious. So we built what should already exist: a digital-first, in-region, landed-cost-transparent platform for the buyers who run this market.

Founder

Janelle Germain, Founder

Eleven-plus years managing branded merchandise procurement across the region. Regional Marketing Manager at Digicel running campaigns across nine Caribbean markets. Business Unit Head at Bryden Stokes carrying a $27M P&L. Marketing at Bank of Saint Lucia. She has briefed this category from the buy-side for over a decade.

She was frustrated by the options. Either Miami catalogs with eight-week delivery times and surprise duty bills at the port, or local shops with paper catalogs and hand-typed quotes that took five days to arrive. Nothing in between. Nothing built for the way the region actually procures.

So she built it. Branded Caribbean is the digital-first platform she wanted when she was running the procurement.

Founder · Bridgetown
JG
Portrait pending
11+
Years
$27M
P&L
9
Markets
Company facts
2026
Founded
Bridgetown, Barbados
12
Territories
Active supplier network
160+
SKUs
Catalog growing
Built with rigor

Every number we show is a real number.

Standard

HS codes verified per territory

Every SKU is mapped to its tariff classification per CARICOM jurisdiction. Duty rates aren't guesses. They're the same numbers the broker submits to customs.

Standard

Supplier network vetted in person

We have direct relationships with manufacturers across nine Caribbean territories and primary production partners overseas. No second-tier brokers. No layers of markup.

Standard

Pricing methodology transparent

Manufacturing, decoration, freight, duty, port handling, VAT. Every line item shown. The landed number on the quote is the landed number on the invoice.